Algorithm

How the X algorithm works and how to work with it

5 Articles

Why Some Replies Get More Reach Than Posts

You spend 20 minutes crafting an original post that gets 47 impressions. A quick reply to someone else's tweet reaches 4,000 people. This isn't luck. The algorithm heavily weights replies compared to likes, and the architecture explains why.

Building a Personal Brand That Outlasts Algorithms

Algorithms change constantly. Platform priorities shift. Tactics that worked last year fail today. The accounts that survive these disruptions share one trait: they're built on something more durable than current algorithmic preferences. Here's how to build that foundation.

Grow on X 6 min read

Warming Up Your Account After a Break

When you stop posting, the algorithm deprioritizes you, followers forget you exist, and your network moves on. None of this is permanent. But you can't just pick up where you left off. Think of your account like a muscle. A 2-4 week warmup period rebuilds presence strategically.

Grow on X 7 min read

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