The complete guide to growing your audience on X
Most people on X are busy doing things that don't matter: A/B testing bios, obsessing over hashtags, posting at optimal times. The Pareto principle applies brutally here. Roughly 20% of activities produce 80% of results, and this guide shows you which ones.
𝕏 released their full recommendation algorithm source code today. The biggest surprise is that they've thrown out the old system entirely. Here's what the code reveals and what it means for your growth strategy.
That viral tweet changed nothing. A study across five years found most viral events don't lead to sustained growth. The spike happens, attention fades, and you're back where you started. Understanding this changes what you optimize for.
Most people have been posting for months with an average of 5 likes per tweet. The answer usually isn't one thing. It's a collection of small mistakes that compound into invisibility. Here's what actually kills growth.
Zero to 100 is the hardest stretch on X. Not because the tactics are complex, but because everything about the experience is discouraging. Posts reach almost no one. The algorithm doesn't help. Here's the approach that works when starting from nothing.
Crossing 1,000 followers feels significant, and it is, but probably not for the reasons you expect. The number itself is arbitrary. What matters is the shift in dynamics: your posts reach more people, your replies carry more weight, and your strategic options expand. Here's what actually changes.
Post about everything that interests you, or focus narrowly on one topic? Both approaches can work. Neither is universally correct. The choice depends on your goals, your situation, and what you can sustain. Here's how to decide which path fits your circumstances.
The path from 10K to 50K followers differs fundamentally from earlier growth phases. Distribution changes. Expectations shift. Old tactics that worked stop working, while new opportunities emerge. Here's what actually changes at scale and how to navigate it.
Algorithms change constantly. Platform priorities shift. Tactics that worked last year fail today. The accounts that survive these disruptions share one trait: they're built on something more durable than current algorithmic preferences. Here's how to build that foundation.
You just created an X account. Now what? Most people start posting immediately, get discouraged, and quit. This 30-day plan breaks down exactly what to focus on each week, with realistic expectations for what success actually looks like.
Someone clicked your profile. You have three seconds before they decide to follow or scroll away. Most bios fail this test. Here's the formula that converts profile visits into followers.
Your profile is a landing page. Every reply you leave, every piece of content you create drives traffic to this single page. This checklist covers the technical specs, strategic decisions, and common mistakes that tank conversion rates.
Zero to 100 is about proving the concept. 100 to 1,000 is about scaling what works. This is where most creators hit a wall, and where the strategy needs to shift. Here's how the game changes at this stage.
When you stop posting, the algorithm deprioritizes you, followers forget you exist, and your network moves on. None of this is permanent. But you can't just pick up where you left off. Think of your account like a muscle. A 2-4 week warmup period rebuilds presence strategically.
The tactics that got you to 1,000 won't get you to 10,000. The math changes. 1,000 to 2,000 is 100% growth. 9,000 to 10,000 is 11% growth. Same absolute number, very different game. Your strategy needs to evolve with your audience.
Not all content grows your account equally. Some posts get engagement but not follows. Some get reach but not conversion. The topics you choose determine whether your content builds an audience or just generates noise. Understanding which topics earn followers changes everything.
'Everyone's doing what I do.' 'It's too late to grow.' The saturation feeling is real. But is X actually saturated? Average engagement rate is just 0.029%. That's not a saturated platform. That's an ocean of opportunity with a lot of low-quality content floating around.
Everyone makes mistakes when growing on X. The difference between accounts that grow and accounts that stagnate often comes down to identifying and fixing these mistakes faster. Here are the most common pitfalls and how to address them.
Impressions, engagement rate, algorithmic distribution, shadow banning. 𝕏 has its own vocabulary. Understanding these terms helps you make sense of growth advice and interpret your own analytics. Here's a plain-language glossary of the terms that matter.
Witty finds tweets worth replying to and helps you craft responses in seconds. Grow your audience without the grind.
